Aya Kudo

Scarlett Zhang

Visual identity for a jewellery designer. Based on the designer's initial S and Z, the logomark conveys the brand's idea — coexistence of contrary things.
Throughout the design assets, made use of whitespace as an element of visual identity — whitespace does not exist as "blank" space but coexists and inseparable. Because of absence, existence is acknowledged.

Year: 2019
Client: Scarlett Zhang
Creative Direction: Anyhow
Design Direction: Anyhow
Visual Identity: Anyhow, Aya Kudo