Fudo(風土) in Japanese means everything that makes each region unique, such as culture, history, way of living, crafts, landscape, nature and so on. By putting “fudo” into plural form as “fudos,” the name expresses the brand’s mission to
preserve diversity in Japanese nature and culture, by introducing products and sharing the stories from local producers across the nation.
One of the important aspects of fudo is that it has been preserved through the traditional way of living where people take a good care of surrounding environment and always find the best way to coexist with nature.
The logomark is inspired by this concept — mountain, roof, water stream, and crop fields in a state of coexistence.
Client: Daiwa Co., Ltd.