Aya Kudo

Explore Japan's Regional Flavors

This project by Google Arts & Culture + Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF) introduces unique Japanese culinary culture which is entwined with local landscape and so diverse across the nation.
The project aims to encourage tourists to explore those local treasures and ultimately preserve the culture for the next generations. The brochure tells in-depth stories of signature cuisines each local region has to offer with insights on historical and cultural aspects of them.
The main concern of the editorial design was to let images tell the stories that people would not have known before.

Year: 2019
Client: Skyrocket
Creative Direction: Anyhow
Design Direction: Anyhow
Editorial Design: Aya Kudo