Aya Kudo

Care 4 Carers

#Care4carers is a social media campaign launched by members of Global Shapers. In the current situation of global pandemic, people appraise tireless work and effort of health care workers. The fact is, however, those "carers" had always been dedicated and exploited, paying so much sacrifice without sufficient care for themselves. The campaign is to shed a light on and raise awareness of this issue.
Warm and glowing orange dot is an expression of compassion and empathy towards carers. This orange dot is used across social media visuals to remind people that carers also need care.

Year: 2020
Client: Global Shapers