Aya Kudo

Care 4 Carers

#Care4carers is a social media campaign launched by members of Global Shapers. In the current situation of global pandemic, people appraise tireless work and effort of health care workers. The fact is, however, those "carers" had always been dedicated and exploited, paying so much sacrifice without sufficient care for themselves. Members of Global Shapers want to shed a light on this issue through social media campaign which aims to encourage Global Shapers branches across the world to raise awareness locally.
Warm and glowing orange dot is to indicate compassion and empathy towards carers. Throughout social media assets, this orange dot is applied to remind that carers also need care.

Year: 2020
Client: Global Shapers